Coming to iPhone · Early 2027
Snap your meal.See what’s missing.
Snap, scan or just say what you ate. See calories and protein in seconds — plus the vitamins and minerals you’re still short on today.
Design preview of the FoodTrace app scanning a meal: it outlines each ingredient with its portion, then shows calories with a plus-or-minus range, protein, carbs, fat, vitamins and minerals, and asks a quick question about cooking oil.
Snap it. Scan it. Say it.
Three ways in. One honest breakdown.
250–345
calories a meal: how much four popular apps’ photo logging undercounted in a preliminary NIH-led test, on average — especially fat. A camera can’t see the oil, so FoodTrace asks. Source
- MEAL
Found 6 ingredientsSnap
Point. It names what’s on the plate — and asks about the oil.
Label scan
Read in 1.2sNutrition Facts
1 bar (40g)
Calories
190
- Total Fat 8g
- 10%
- Sodium 140mg
- 6%
- Total Carbohydrate 26g
- 9%
- Dietary Fiber 3g
- 11%
- Incl. 12g Added Sugars
- 24%
- Protein 4g
INGREDIENTS: Whole grain oats, cane sugar, almonds, brown rice syrup, palm kernel oil, honey, rice flour, soy lecithin, sea salt, natural flavor.
3 forms of added sugar
Cane sugar, brown rice syrup and honey add up to 12 g — 24% of the Daily Value.
Contains tree nuts & soy
Matches 2 allergens in your profile.
Log 1 bar · 190 kcalAddScan
Hidden sugars and your allergens, flagged.
Log a meal
LunchListening…Type or say what you ate…Say
“Burrito bowl, double chicken, no rice.” Done.
App screens are design previews. Nutrition values are illustrative. Allergen highlights are a helper, not a guarantee — always check the package.
Calories are only half the story.
Most of us get plenty of calories and still fall short on fiber, vitamin D and potassium. FoodTrace shows you the other half.
What a calorie counter sees
595 calories
- What FoodTrace sees
- Protein38 g
- Fiber13 g
- Folate80%
- Calcium43%
- Vitamin D1%still missing
That’s the gap FoodTrace helps you close — with food, not supplements.
% = share of your daily value
96%
of Americans fall short on vitamin D from food.
94% fall short on fiber, 72% on potassium and 46% on calcium.
Source: 2025 Dietary Guidelines Advisory Committee analysis of NHANES data
Features
Tuesday
Today
888
kcal left
Nutrient coverage
7 of 9 on track
Breakfast
Avocado toast & soft egg
383
Lunch
Tofu power bowl
595
Snack
Greek yogurt & blueberries
184
Dinner
Salmon would close your vitamin D gap
Your day, down to the vitamin
It finds the gap, then tells you what’s for dinner.
Calories, macros and the vitamins and minerals that matter, measured against targets for your age, sex and goals. Short on vitamin D by 6 p.m.? It suggests the salmon — not a supplement.
Energy balance
Apple HealthToday
Eaten
1,860
Burned
2,330
Balance
−470
Steps
9,412
Run
32 min
Workout
348 kcal
Weight trend · 8 wk
177.0 lb
Dots are daily weigh-ins; the line is your 7-day trend, so water swings don’t derail you.
Adaptive estimate
You burn about 2,310 kcal/day, based on 4 weeks of meals, Apple Health activity and your weight trend.
Connected to Apple Health
A salty dinner isn’t fat gain.
Up two pounds after ramen night? That’s usually water, not fat. FoodTrace pulls your weight, steps and workouts from Apple Health, follows the trend instead of the daily swings, and re-tunes your calorie target every week to how your body actually responds.
App screens are design previews; values are illustrative.
Thursday
Today
58
of 90 g protein
Breakfast
Greek yogurt & blueberries
18 g
Lunch
Half a turkey sandwich
10 g
Snack
Cottage cheese, ½ cup
12 g
Early dinner
Lentil soup, 1 cup
18 g
A Greek yogurt gets you 17 g closer.
On a GLP-1?
Eating less? Make every bite count.
Your doctor said “get enough protein” for a reason: it helps protect your muscle and strength while the weight comes off. But on days you’re barely hungry, it’s hard to know if you’re getting enough. FoodTrace shows today’s protein in one big, clear number — and suggests small, easy foods to close the gap.
Leading obesity and nutrition societies name protein a priority during GLP-1 treatment. Source
No dosing advice. No judgment. We never push medications or supplements.
Free to join · no card · no spam. Waitlist members help shape GLP-1 mode first. Privacy
Protein tracking is free. Food ideas come with Plus — waitlist members get year one for $39.99. A dedicated GLP-1 mode follows later in 2027. App screens are design previews.
A food tracker that’s on your side.
Ads, guilt trips and data worries make people quit trackers. We’ve ruled all three out, in writing.
No ads. Ever.
Not in the free plan, not in Plus. And we’ll never push products or medications at you.
No red numbers. No food shaming.
Information, not judgment. Hide calories anytime and focus on what you’re getting.
Your data stays yours.
Never sold to advertisers, brokers or insurers. Choose what syncs with the Apple Health app; export or delete everything in a tap.
Start free. Upgrade when it earns it.
Text, voice and barcode logging are free, with 3 AI scans a day. Go Plus for the full vitamin and mineral picture: $5 a month, billed yearly.
Free
Everything you need to start.
$0
Free for good
- Unlimited text, voice and barcode logging
- 3 AI photo or label scans a day
- Calories and protein, carbs and fat — plus fiber, vitamin D, calcium and potassium
- Apple Health sync for weight and activity
Plus
The full nutrient picture.
$5/mo
7-day free trial, then $59.99 billed yearly
- Unlimited AI photo and label scans
- Full vitamin and mineral panel against personal targets
- A calorie target that adjusts each week to your real results
- Ingredient, added-sugar and allergen highlights
- Food ideas that close today’s gaps
- Coming 2027GLP-1, plant-based and training modes · weekly check-ins
- Free stays free: text, voice and barcode logging.
- Cancel in iPhone Settings anytime. We’ll remind you before a trial ends.
Join the waitlist. Get year one of Plus for $39.99.
$3.33 a month for your first 12 months — a third off. Then $59.99/yr; cancel anytime.
- Everything in Plus, including new modes as they ship
- Early access before public launch
- Help shape GLP-1 mode before anyone else
Free to join · no card. The founding price applies when you subscribe within 30 days of launch. Privacy
Planned US launch pricing; final prices are shown in the App Store before you subscribe. Plus renews automatically unless canceled at least 24 hours before the end of the trial or billing period. Manage or cancel anytime in your iPhone settings.
How accurate is it?
No tracker is perfect — not even a food scale. FoodTrace shows its work: every estimate lists the foods and portions it assumed, comes with a range instead of a falsely precise number, and asks a quick question when it can’t see something, like cooking oil or dressing. Anything you want to change takes one tap. Allergen highlights are a helper, not a guarantee — always check the package.
Why not just send a photo to ChatGPT?
You can, and you’ll get a number. FoodTrace keeps the whole picture: every meal against your personal targets, your weight and activity from Apple Health, a quick question about the oil a photo can’t see, and a food idea for whatever you’re still missing. No prompts, no copy-paste.
Do I have to count calories?
No. Many people use FoodTrace for protein, fiber or vitamins and minerals and hide calories entirely. You choose what shows up on your home screen.
I’m on a GLP-1 medication. Is FoodTrace for me?
Yes. FoodTrace shows today’s protein against the goal you and your doctor set, flags fiber and key vitamins running low, and suggests small, easy foods. It never gives dosing or medical advice. A dedicated GLP-1 mode follows later in 2027.
Do I need an Apple Watch?
No. Your iPhone already counts your steps in the Apple Health app. With your permission, FoodTrace reads your weight, steps and workouts — you pick each data type and can turn any of it off. A watch or smart scale just gives it more to learn from.
What happens to my data?
We never sell it and never use it for ads, and we don’t let other companies train AI models on it. You can export or delete everything from inside the app. Questions? Email privacy@foodtrace.app.
Is FoodTrace a medical app?
No. FoodTrace is a general wellness app for understanding your eating habits. It doesn’t diagnose, treat or prevent any disease. If you’re pregnant, managing a medical condition, or have a history of disordered eating, talk with a healthcare professional before changing how you eat.
When can I get FoodTrace?
We’re launching on iPhone in early 2027. Join the waitlist for early access and founding-member pricing. Android is on the roadmap after the iPhone launch.
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